Brand Perception


Branding starts with customer awareness followed by their association with the brand. According to Jordan based brand strategist, Meatland, is a collection of perceptions in the mind of the consumer. Factors that connect customers to Meatland are, product attributes and the link to deep-rooted Siniora family, therefore Brand management decisions should be made to develop these associations and thereby increase brand credibility and loyalty.


Credibility of the brand also increases with durability. Some of the most valuable brands like Coca Cola, McDonald and GM have withstood the tests of time, change of ownership and competition, and have still retained their premier positions in the respective industries. This represents the strength and stability of the brand in relation to the market leaders. A strong brand is a clear indicator of future profits and a driver in making brand extension decisions.



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