important to realize that packaging always either has a
negative or positive influence on the purchaser. A
negative impression can detour a potential customer,
just as a positive reaction can influence a customer to
Innovation and creativity come into play when it comes
to packaging. A well-marketed product is packaged in a
way that compels the customer to pick it up and take a
closer look, at which point product descriptions and
graphics must be clear.
Colors, fonts, descriptions and logos are the tools that
are used in packaging design. Companies market their
brands by creating a specific "look and feel" to their
product's packaging. A customer must feel comfortable
enough with the presentation of the company's brand to
want to purchase the product.
range of products does not give the sense of unity for
products range. To see a good example visit
2.The wrapping paper base color and design are
not distinguished enough; they are similar to the
products available in the Jordanian market.
3.The design is too crowded, does not reflect the
quality of products and does not deliver a clear and
instant message about the exact kind of the product.
4.The sub-brands like “Raneen” don’t consolidate
the image of the main brand