|
Sea
Star food
stuff manufacturing & trading company Ltd. Corporate
Identity
In
Corporate Communications, a corporate identity is the
"persona" of a corporation which is designed to accord
with and facilitate the attainment of business
objectives. It is usually visibly manifested by way of
branding and the use of trademarks.
Corporate
identity comes into being when there is a common
ownership of an organizational philosophy that is
manifest in a distinct corporate culture — the corporate
personality. At its most profound, the public feel that
they have ownership of the philosophy. |
